The Seven Deadly Sins of the Solopreneur Series: Deadly Sin #2: Making Assumptions

You’re super busy in your practice--a little too busy, in fact. You’re up to your eyeballs in work, and it seems there’s no end in sight. What used to be a more manageable workload has really exploded over the past year. And you’ve been spending so much time at the office that you worry it’s starting to affect your family. You’re just waiting for the evening you come home late (again) and are greeted with the sarcastic comment: “Oh, you still live here?”

While you’re happy to have lots of business, you know you need time with your family to enjoy the life you are working tirelessly to create. You decide you have to do something about this lack of life-work balance and ask yourself an important question:

‘What can I do to make my workload more manageable while keeping my practice profitable?”

Almost instantly, you counsel yourself:

“I must be getting delusional from the lack of sleep. Working hard is how practices survive. Running a business isn’t supposed to be easy. If it were, everyone would work for themselves. This is the life of the professional in a solo practice. It’s what I signed up for. Besides, I should be grateful I have so many clients. There are plenty of people out there who are struggling. Some have even closed their practices and had to take a W-2 job. Yuck. Not me. I better just count my blessings and just learn how to manage things better. Maybe sticking to the concepts I learned in that time management workshop will help.”

While it may appear you are applying enduring business truths to your problem solving strategy, you’re actually employing some archaic poisonous assumptions that will keep you stuck:

Successful solopreneurs have to struggle and hustle to maintain success.

And if you can’t stand the heat, you better stay out of Schedule K-1 entrepreneurial kitchen.

Complete nonsense! Sure, having your own practice comes with unique challenges that you didn’t have when you were someone else’s employee, but you absolutely can create the business you want—a business that works for you. It isn’t delusional or a complete fantasy. If those late nights are exhausting you, what if you stopped seeing clients or taking client calls at 4:00p.m. every day? Seeing more clients than you can handle? Raise your fees for new clients. You’re the boss--you call the shots. You have all the authority you need to make your business work for you!

Did your bs-o-meter start sounding in your head as you read the above paragraph?

You may have opportunity blindness, caused by too many erroneous assumptions.

When you buy into commonly-held beliefs, such as what it means to be a solopreneur (you gotta work like a machine 24/7 to be successful), how things are “done” in your industry, (the most widely-adopted, hardest way has to be the only way because everyone would do it the easier way if they could), or how your clients will react if you change your business practices (totally flip out and revolt in solidarity if I change the brand of TP the office uses, let alone any of my business practices), you dangerously limit your ability to see amazing opportunities. You miss what’s possible.

You can’t maintain this crazy work pace forever. And you know deep down that if you crash and burn, so does your business.

You can prevent Business death by assumptions. here’s how to begin.

Challenge your assumptions: Start by challenging any assumptions you have, especially the ones around problems in your business. Think about your own business and how “things are done” in your industry. Does every single solopreneur in your industry operate this way? Every single person in your industry keeps the same kind of hours? Gets paid the same way you do? Charges what you charge? Has all of the same expectations from clients that you deal with? Maybe you don’t know anyone personally who does things differently, but you probably know of someone else doing business the way you can only dream of doing right now. Remember that podcast you heard that featured that person who has your dream practice? As you think of that person, more stubborn assumptions may come up: “Yes, but I’m not anywhere near that person’s ‘level.’ So-and-so has a special niche, and is in high demand. She is married to someone who owns half of the Montana, so she doesn’t have to worry about making money. She has a special certification, so of course, she charges top dollar. His clients can come during business hours, but mine need evening hours. They have a lot of business knowledge that I don’t have…” and so on.

Assume nothing, question everything.
-James Patterson

Be open to possibilities: You can keep believing these business owners you admire are independently wealthy, that they hit the entrepreneurial lottery in some way, or they are just “naturally better” than you are at business...or you can be open to some interesting possibilities.

What if…

  • “They” aren’t more talented and don’t have a money tree in their backyard; they were courageous enough to challenge the beliefs that still hold back everyone else in your field.

  • “They” still have limiting beliefs but remain conscious of the beliefs, and they work hard to change the beliefs that hold them back.

  • “They” may have been where you are right now at one time. but they found a way to move forward.

  • “They” have specific business goals, and they stay focused on the reasons they want to achieve these goals.

  • “They” believe it is not only okay to have a life outside the office but that it is their reward for taking the entrepreneurial risk they have taken.

“They” have done it; therefore, it can be done.

You have the power. Challenge your assumptions. Be open to possibilities. Create a practice that works for you.

How will your practice benefit once you stop making assumptions?

For a deep dive into all Seven Deadly Sins of the Solopreneur, click here to sign up for your free workbook.

This information is being provided to you for educational and informational purposes only. It is being provided to you to educate you about business coaching topics and Brainspotting for Business Blocks and serves as a self-help tool for your own use. It is not personalized business coaching advice, nor is it medical or mental health advice, legal advice, financial advice, or spiritual advice. This information is to be used at your own risk based on your own judgment. For my full Disclaimer, please go to