The Seven Deadly Sins Series: Sin #4: Is Your Comfort Zone Too Comfy?

Fuzzy socks. That well-worn sweatshirt from your undergrad days. Your favorite pair of relaxed drawstring pajama pants that you and two of your friends could fit into simultaneously. Although you wouldn’t ever go out of the house wearing this scrumptiously comfortable lounging ensemble, you won’t ever part with it--no matter how many holes or stains of unknown origin it features. Comfy clothes are perfect for taking it easy at home. Their soft, cottony textures signal to your brain it’s time to relax--the less movement, the better. And once you find your way to your favorite lounging spot in your family room, junk food and giant beverage in hand, the only thing that may help you overcome inertia is an urgent call of nature. Ignore it at your own peril.

When it comes to your business, the same is true: comfort is good and stress-reducing, but getting too comfortable is a great way to make a mess of things. While it’s important and healthy to have systems and business practices that suit you well, getting too comfortable with the status quo and not stretching outside the boundaries of your comfort zone is the quickest way to atrophy your profits.

There’s a ton of information out there about how to step out of your comfort zone, but how do you know when you should be upping the ante in your business? Could you be getting too comfy, risking stagnation in your business? Here are a few signs:

1. You tell yourself you don’t need to work on goals because your business is just fine the way it is. Are you coasting along in your business with little effort? That may feel great in the short term, but all businesses have a life cycle--the last stage being new life or death. Setting and attaining goals, even if they are just a little bit of a stretch for you, is a way to keep the momentum going so your business stays relevant and healthy. As you and your business grow and change with the times, the life cycle continues with new, regenerative growth.

2. When it comes to the business goals you have, you’re fearless. Change is scary. The bigger the change, the more unnerving it is. If your goals aren’t making you at least a little nervous, your business is at risk of stagnating. Instead of staying in the safe zone, ask yourself what change you would make if you were certain it would succeed. Now imagine you’ve just committed, in front of all those you know and trust, to making that a reality. Does your pulse shoot through the roof for a second? Good. Now, you’re onto something.

3. When you have an amazing idea, you think of all the reasons it won’t work and refuse to look beyond your initial negative perspective. Persistent nay-saying and dismissal of new, challenging ideas are signs you may be trying to hide your fear of stepping outside your comfort zone. Instead of ditching an idea just because you see immediate problems, you can choose to examine how well the idea aligns with your mission and overall goals. If the idea has merit in theory, consider testing the idea in your market and getting support from a business coach who can help you create a plan for taking your idea from thought to reality.

If your goals aren’t making you at least a little nervous, your business is at risk of stagnating.


The reality? You are a solopreneur; you didn’t go into business to hide, coast, or do the bare minimum. Mediocre isn’t in your DNA. As your business grows, the stakes get higher, and your goals get loftier. It’s no wonder the more success you have, the harder it can be to take action. Strategic planning, ongoing support, and guidance with dumping your head trash is key to helping you resist the gravitational pull of retreating into your comfort zone.

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This information is being provided to you for educational and informational purposes only. It is being provided to you to educate you about business coaching topics and Brainspotting for Business Blocks and serves as a self-help tool for your own use. It is not personalized business coaching advice, nor is it medical or mental health advice, legal advice, financial advice, or spiritual advice. This information is to be used at your own risk based on your own judgment. For my full Disclaimer, please go to https://www.bethmedina.com/disclaimer