When it comes to your business, the same is true: comfort is good and stress-reducing, but getting too comfortable is a great way to make a mess of things. While it’s important and healthy to have systems and business practices that suit you well, getting too comfortable with the status quo and not stretching outside the boundaries of your comfort zone is the quickest way to atrophy your profits.
You’ve just done something bold that you are feeling proud of in your business: you’ve stepped out of your comfort zone and shared a piece of who you are with the world. You successfully worked through the panicky feeling of vulnerability, and you are excited and humbled by all the supportive, positive feedback you are receiving from others. Just when you think it’s safe to breathe a little easier, one nasty, flippant comment punches you square in the gut.
“Your blog makes you sound illiterate. Maybe you should spend less time on pretty graphics and more time on copy editing.”
“You are clearly a narcissist if you think you’re worth that much an hour.”
“The information in your book is nothing new and can be found for free by searching on Google. How dare you charge for something I can find for free?”